The Art of Being a
We get it – selling can be a wild and stressful ride: chasing leads, qualifying prospects, and the pressure to Always Be Closing. At The Basel School of Business, we appreciate passionate, ethical, and professional salespeople. We respect your efforts. And we respect your time. Why? Because that’s exactly what we teach our students.
If you put the gimmicks aside and give us your straight-forward proposal, not some elevator pitch or silly gimmick to get your foot in the door. How will your product or service add value to the BSB community?
Tell us that, and you can rest assured that we’ll not only treat it with the care it deserves, but we’ll also make sure it gets into the right hands.
Extend to us the exact same level of respect that we deserve, and if we’re interested, we’ll definitely let you know so we can make some epic deals together.
But if it’s not a product or service that we need, we’ll respect your time and tell you that upfront so you can move on to other prospects. All we ask is that you respect our efforts and our time as well.
Phil’s Top 10
I really love teaching Sales and Marketing — I’ve been teaching it for over 25 years. So, here’s a free lesson. My top 10 favorite examples of bad sales techniques. If you find yourself saying or doing any of them, well, then you should probably sign up for my Sales Management course.
- Engaging in aggressive or spammy outreach.
- Overselling and exaggerating your product: “This is the best thing you’ll ever find! It can do everything you need and more!”
- Pushing products or services that don’t align with customers’ requirements.
- Using fake time- or high-pressure tactics to close: “If you don’t buy this right now, you’ll miss out on an incredible deal.”
- Not being transparent about pricing or hidden costs.
- Making promises that can’t be fulfilled: “You won’t find a better deal anywhere else. Guaranteed!”
- Not following up promptly or consistently.
- Lacking product knowledge or expertise.
- Using deceptive practices to secure leads: “I have a special discount just for you, but you have to sign up right now.”
- Ignoring feedback and failing to learn from mistakes.